Per Ardua Ad Astra” – Through adversity to the stars . This motto has served the RAF since it was formed in 1918 and is now more relevant than ever as the force's remit now extends to space.
With this as inspiration, the campaign was all about getting 16-25 year olds to see the service as an exciting, modern career option. It's certainly the most ridiculous thing I've done yet it's been their most effective campaign to date.
Directed by Tom Green for Stink Films
Yet the greatest achievement of this campaign was that it inspired this work of genius...