Per Ardua Ad Astra” – Through adversity to the stars . This motto has served the RAF since it was formed in 1918 and is now more relevant than ever as the force's remit now extends to space.
With this as inspiration, the campaign was all about getting 16-25 year olds to see the service as an exciting, modern career option.
Directed by Tom Green for Stink Films
While our film helped make this campaign the RAF’s most effective to date, its real achievement was inspiring this work of genius.
